Learn how to create social media reports in Google Analytics 4 (GA4) so you can clearly see how traffic from social networks is performing on your website. In this step-by-step tutorial, you’ll build social reports directly inside GA4 without needing any third-party tools.
We’ll walk through two different approaches. First, you’ll learn how to create a social report using Explorations, which gives you flexibility to analyze your data in detail. Then, you’ll see how to create and customize a standard GA4 report that appears directly in the main reporting menu.
Along the way, you’ll learn how to filter your reports to focus only on social traffic, include both organic and paid social campaigns, and use dimensions like session source, medium, channel group, and campaign to compare performance.
